- February 26, 2026, 1pm ET
The Missing Link: Powering Procurement Orchestration with Dynamic Supplier Intelligence
In the race to modernize procurement, organizations are heavily investing in Orchestration to streamline workflows and reduce manual friction. While Orchestration provides the necessary process velocity, it often lacks the contextual clarity required to make safe, strategic decisions.
True procurement excellence requires two components working in tandem: the engine (Orchestration) and the navigation system (Supplier Intelligence). Without intelligence, your teams are flying blind—vulnerable to financial instability, compliance lapses, and reputational damage that manual checks might have previously caught.
This webinar will demonstrate how to bridge the gap between process efficiency and data integrity. We will explore how integrating dynamic Supplier Intelligence transforms your workflow from a simple administrative funnel into a strategic risk management tool.
What You Will Learn:
- Process vs. Insight: Differentiating between “moving work forward” and “moving work forward correctly.”
- The Dangers of the “Empty Pipe”: The specific risks of accelerating intake without continuous supplier vetting and monitoring.
- Operationalizing Trust: How to ensure your teams have the insights they need to rely on automation without looking back.
Meet the panelists
Ashley Aruffo
VP of Product and Operations
Craft
Santosh Reddy
Head of Professional Services
ORO Labs
speaker bios
Ashley Aruffo serves as the Vice President of Product and Operations at Craft, where she bridges the gap between sophisticated data intelligence and operational excellence. Leading Craft’s Insights division, she is the architect of the platform’s Resilience Model, which transforms business-critical signals into decision-quality risk scores across financial, geopolitical, and ESG domains. Under her leadership, Craft has revolutionized multi-tier visibility, allowing organizations to uncover hidden dependencies and protect revenue by shifting from reactive crisis mode to proactive mitigation.
Ashley’s career is defined by her ability to scale complex intelligence platforms, including a tenure as the product lead for a machine learning startup acquired by Black Knight Financial Services. Her operational foresight ensures that Craft’s users can not only see risk but act upon it through streamlined collaboration and case management workflows. Holding an MA and BA from Stanford University, Ashley brings an analytical and systems-thinking approach to the challenge of global supply chain stability.
Santosh Reddy is a business process and digital transformation leader, with experience across Oil and Gas, Financial Services, Manufacturing and Retail. With two decades of experience as a procurement consultant helping clients optimize their execution and leverage technology in pursuit of end user delight, he worked closely with not only procurement teams but with AP, Legal, Tax, Audit, Compliance, Data and various other teams and brings the knowledge to deliver well rounded solutions to long existing industry problems.
Santosh heads the professional services team at ORO Labs and is based in Dallas, TX.