Pilot to Scale: Evaluating AI for a Spend Operating System That Scales

The webinar focuses on the gap between AI experimentation and real-world adoption in procurement. While there are many impressive AI and procuretech solutions available, relatively few enterprise AI pilots successfully make it into production.

The session will explore what separates successful AI pilots from those that stall, with a particular focus on how procurement teams can build the right foundations to scale AI across their organisation.

Key areas covered will include:

Evaluating AI and procuretech vendors — the questions procurement leaders should be asking before committing to a solution.
Moving from pilot to production — what successful AI adoption actually requires beyond the technology itself.
Team structure and change management — how to get the right people, processes and stakeholders aligned.
Governance and controls — how to scale AI without compromising compliance, data quality or procurement controls.
Scaling across spend — moving beyond isolated use cases to apply AI across different spend channels and categories.
Measuring value — how organisations can assess whether AI is delivering meaningful, measurable returns.
Multi-agent AI — a practical approach to scaling multiple AI agents while maintaining the necessary context, memory and governance.

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Speakers

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Graham Bettes

Director of Indirect Procurement

Ocado Technology

Michael van Keulen

CPO in Residence

Omnea

Madeleine Joubert

CEO and Founder

AI Augmented Consulting

Sarah-Jane Peden

Head of Technology Procurement

Reach

speaker bios

Graham Bettes is a senior procurement leader with deep experience building and transforming procurement functions across technology, manufacturing, and utilities. As Director of Indirect Procurement at Ocado Technology, he is leading a global procurement transformation, establishing a world-class centre of excellence built around AI-first tooling, supplier risk, data and analytics, and process excellence. An MCIPS-qualified practitioner with prior leadership roles at Elvie, Thames Water, and RM plc, Graham brings both hands-on category expertise and a strategic view of how procurement creates value.

Graham is passionate about making procurement a genuine strategic enabler rather than a transactional gatekeeper, equipping procurement with great technology, meaningul process, and the mandate to build something exceptional. His work centres on integrating best-in-class systems with strong talent, embedding supplier risk and governance, and delivering tangible value from day one, guided by a simple vision: making the right thing the easy thing for colleagues and suppliers alike.

Michael van Keulen (MVK) is CPO in Residence at Omnea, the agentic operating system for procurement and supplier management. He brings nearly 30 years of experience spanning finance, procurement, and enterprise transformation. He helped build the procurement function at VF Corporation, the parent company of brands including The North Face, Timberland, and Vans, before serving as the Head of Procurement at Lululemon. He then spent five years at Coupa, first as Chief Procurement Officer and later as Practice Leader, where he advised some of the world’s largest organizations on procurement transformation and digital strategy. At Omnea, he brings that lived experience to product strategy and roadmap, and guides customers through their procurement transformations.

Madeleine Joubert is Founder and CEO of AI Augmented Line, focused on advancing AI-augmented consulting to empower organisations in leveraging artificial intelligence effectively. Their mission is to help businesses and leaders to identify critical frameworks to support safe AI adoption, protect essential human-centric elements, and implement sustainable strategies for future growth. The approach emphasises clear boundaries in AI application to enhance operational efficiency without compromising core values. Madeleine has over 30 years of consulting experience at top companies like Accenture, Deloitte, and BDO UK and a curiosity for all new technologies.

Sarah-Jane Peden is Head of Technology Procurement at Reach plc and has more than 15 years’ experience across technology, media, energy and financial services. She has held roles at Grundfos, Lloyds Banking Group, Siemens Energy and Cameron. She speaks often on AI and third-party risk, and holds law degrees from Oxford and Dundee.