Deloitte’s 12th Global CPO Survey reveals procurement leaders are betting big on digital transformation and AI. Surveying 250+ CPOs across 40 countries, the report shows “Digital Masters” allocating up to 24% of budgets to procurement technology – nearly double 2023 levels – and achieving 3.2x ROI on GenAI investments vs 1.5x for followers.

Top barriers remain: siloed operations (57%), competing priorities (46%), and talent gaps (34%). Most effective risk strategies include maintaining alternative sources (74%) and enhancing supply chain visibility (64%).

“Procurement is at the forefront of managing increasing supply market complexity, and successful CPOs know harnessing the power of digital and AI is helping drive resilience, efficiency and growth,” said Ryan Flynn, Principal at Deloitte.

Jennifer Brown, Offering Leader for Supply Chain at Deloitte, added: “Our 2025 survey underscores the critical importance of CPOs serving as transformative agents of change – empowering organizations to harness the full potential of digitally enabled supply markets.”