This strategic move adds Cirtuo’s AI-powered category management capabilities to Coupa’s already robust AI-native spend management platform. The integration will create a unified system supporting the full supplier strategy lifecycle – from planning and execution to monitoring – helping procurement teams drive cost reduction while gaining deeper insights into business needs.
“We’re investing heavily in GenAI to automate routine tasks, enhance strategic decision-making and bring autonomous procurement to market,” says Salvatore Lombardo, Coupa Chief Product and Technology Officer. “With the acquisition of Cirtuo, we strengthen our AI-native solutions and fill a critical gap in Coupa’s Strategic Sourcing Suite.”
Cirtuo CEO Drasko Jelavic adds: “Cirtuo empowers procurement teams to build AI-guided, insight-driven strategies that align with business priorities and flow directly into tactical activities resulting in seamless, closed-loop procurement processes.”
This acquisition follows Coupa’s February announcement of 100 new features, including agentic AI capabilities, to its platform. The timing is significant as companies increasingly adopt AI-powered solutions for back-office processes – with PYMNTS Intelligence reporting that 38% of U.S. CFOs at large enterprises are already using AI in their AP programs, while an additional 43% are interested in integrating it.
For procurement professionals, this acquisition represents another significant step toward AI-driven transformation of strategic sourcing and category management.