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  • February 26, 2026, 1pm ET

The Missing Link: Powering Procurement Orchestration with Dynamic Supplier Intelligence

In the race to modernize procurement, organizations are heavily investing in Orchestration to streamline workflows and reduce manual friction. While Orchestration provides the necessary process velocity, it often lacks the contextual clarity required to make safe, strategic decisions.

True procurement excellence requires two components working in tandem: the engine (Orchestration) and the navigation system (Supplier Intelligence). Without intelligence, your teams are flying blind—vulnerable to financial instability, compliance lapses, and reputational damage that manual checks might have previously caught.

This webinar will demonstrate how to bridge the gap between process efficiency and data integrity. We will explore how integrating dynamic Supplier Intelligence transforms your workflow from a simple administrative funnel into a strategic risk management tool.

What You Will Learn:

  • Process vs. Insight: Differentiating between “moving work forward” and “moving work forward correctly.”
  • The Dangers of the “Empty Pipe”: The specific risks of accelerating intake without continuous supplier vetting and monitoring.
  • Operationalizing Trust: How to ensure your teams have the insights they need to rely on automation without looking back.
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Meet the panelists

Seb Butt

Strategic Advisor

Craft

Santosh Reddy

Head of Professional Services

ORO Labs

Host: Anna McGovern

Founder & Managing Director

The Pondview Group

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speaker bios

Seb Butt is a founding team member at Craft, the leading AI-powered Intelligence Platform, where he established the company’s European operations as General Manager in London before relocating to New York City in 2023 to contribute to its continued global expansion.

Beyond his work at Craft, Seb is deeply committed to advancing sustainability and innovation in procurement. As Co-Chair of the Sustainable Procurement Pledge, he champions the integration of sustainable and ethical practices across global supply chains. Seb also serves as a Board Advisor at Konnecthouse, a platform dedicated to thought leadership and collaboration in global procurement, helping connect industry leaders to drive meaningful change across the field.

Santosh Reddy is a business process and digital transformation leader, with experience across Oil and Gas, Financial Services, Manufacturing and Retail. With two decades of experience as a procurement consultant helping clients optimize their execution and leverage technology in pursuit of end user delight, he worked closely with not only procurement teams but with AP, Legal, Tax, Audit, Compliance, Data and various other teams and brings the knowledge to deliver well rounded solutions to long existing industry problems. 

Santosh heads the professional services team at ORO Labs and is based in Dallas, TX. 

Anna McGovern is the author of Antifragile Supply Chains: Building Resilience Through Better Strategy and Stronger Relationships and the founder of Pondview Consulting, LLC. With over three decades of frontline experience in supply chain, procurement, and value chain optimization, she specializes in identifying margin enhancement opportunities and transforming operations to drive efficiency, resilience, and strategic growth.

Anna has led global supply chain organizations across diverse industries, serving as Chief Supply Chain Officer for Food Bank For NYC, Vice President of Supply Chain and Procurement for Arcade Beauty, and Chief Procurement Officer for Global Personal Care at Unilever. Her expertise spans end-to-end supply chain strategy, sales and operations planning (S&OP), demand and supply planning, and supplier-driven innovation.

Her career journey—from corporate leadership to independent consulting—has given her a deep, real-world understanding of how businesses can turn supply chain and procurement from cost centers into competitive advantages. She is known for her pragmatic, results-driven approach, helping organizations anticipate disruptions, optimize supplier relationships, and implement strategies that create lasting value.

Anna is actively engaged in the industry as Secretary of the Board and Executive Committee member for CONNSTEP. She holds an MBA from Sacred Heart University and has earned CPIM and CSCP certifications from the Association for Supply Chain Management, along with a certification in Designing Competitive Supply Chains from Penn State University.